Before we begin, let’s start with a quick refresh. Genesis is the luxury arm of the Hyundai Motor Group, which also includes Kia. So, think Lexus/Toyota and DS/Citroen. Only launched in the UK in the summer of 2021, its impressive stable of prestige cars includes saloons, SUVs and an estate.

Up until now, the range hasn’t quite matched up to the equivalents from BMW, Audi, Mercedes-Benz and Volvo.

The good news for Genesis is that we think the fully electric GV60 will go down as the brand’s breakthrough model.

Developed alongside its award-winning cousins, the Hyundai Ioniq 5 and Kia EV6, the GV60 is arguably the most successful of the trio in the looks department.

Slightly shorter than the Ioniq 5 and EV6, it’s nicely proportioned with a curvaceously muscular stance and short overhangs. There are flush-fitting door handles along its flowing profile, plus the option of rear-facing cameras instead of conventional door mirrors. Slim, stacked headlights and a broad black grille are highlights up front, while its sexy derrière is a candidate for Rear of the Year.

Priced from £47,005, the new Genesis GV60 is available in three trims (Premium, Sport and Sport Plus) and all versions come with a 77.4kWh battery, but different choices of electric motor.

It’s not worth listing the differences between the grades when it comes to goodies. Let’s just say, the GV60 is generously equipped, though obviously you should compare. Perhaps more importantly, it’s the technical differences that matter.

The GV60 Premium gets a single 225bhp electric motor that drives the rear wheels, giving up to 321 miles of range.

Sport versions come with dual motors producing a total of 314hp. These cars are four-wheel drive, but range is down to 292 miles.

The top-spec GV60 Sport Plus we tested gets a more powerful dual-motor setup that produces an impressive 483bhp in total, though range is down again to a still decent 289 miles on a single charge.

It’s worth noting that there’s a boost button on the Sport Plus which unlocks a 10-second blast of gut-wrenching power. Oh, and those 0-62mph times range from 7.8 seconds for the Premium down to 4.0 seconds for the Sport Plus.

The Genesis GV60 also comes with a state-of-the-art 800-volt electrical system that lets you charge it using ultra rapid 350kw chargers from 10-80% full in just 18 minutes.

Alternatively, a 10-80% charge via a more common 50kW connection will take 73 minutes, while a 10-100% boost from an 11kw home wallbox takes seven hours 20 minutes.

The cabin is spacious and faultlessly finished, though it’s worth test-driving the GV60 is you regularly carry taller than average rear passengers because of the sloping roofline.

Two wide 12.3-inch digital screens take care of infotainment duties, but thankfully there’s also a good balance of traditional buttons and dials to easily access commonly used functions.

The interior’s party trick is the gorgeous crystal ball in the middle of the centre console (Genesis calls it a ‘Crystal Sphere’) which revolves to reveal a rotating dial with Drive, Reverse, Park etc when the GV60 is ready to go.

The boot has a useful 432-litre capacity to the parcel shelf, expanding to 1,550 litres with the rear seats folded down. There’s also space under the bonnet – the perfect spot to store your charging cables.

My only criticisms of the cabin are that the brushed metal effect used extensively has a plastic feel to it – not unlike a much cheaper Hyundai. Also, visibility through the small rear window isn’t the best, and there’s no wiper.

The GV60’s driving position is comfortable, if fairly high, and the car itself certainly feels substantial.

Obviously it’s quiet, refined and very fast. The Sport Plus we tested had adaptive predictive suspension, which uses information from the front camera and navigation system to adjust damping in advance, delivering an impressively comfortable ride.

There’s good body control in corners, but ultimately the GV60’s agility will always be compromised by its width and two-tonne weight. In other words, you’d need some track time to have the confidence to take it close to the limit.

That said there’s a serious amount of grip and traction from those epic 21-inch Michelin-shod wheels, so you can still have fun and a play with the various drive modes.

We found Comfort mode does just fine and the GV60 is at its best cruising effortlessly along at the legal limit. Oh, and a special mention for the steering wheel paddles which let you vary the amount of brake regeneration through five levels, from frictionless coasting to one-pedal driving.

Finally, the steering is light and accurate, but there’s not much in the way of feedback, while the brakes are progressive, unlike many EVs.

Before we sign off, it’s worth remembering that Genesis is no ordinary brand, offering a completely different VIP ownership experience.

There are no dealerships. Instead, you visit a studio where you can interact with a Genesis Personal Assistant (GPA), who’s under no pressure to make a sale and is employed on a commission-free basis.

It’s hoped the GPA will remain a direct point of contact throughout your ownership experience, delivering cars for test drives and purchases, and collecting your car for servicing (providing a like-for-like Genesis while your car is away).

What’s more, Genesis’s 5-Year Care Plan includes servicing, roadside assistance, courtesy car, mapping and over-the-air software updates.

Verdict: The all-new Genesis GV60 is a class act. Big, practical, comfortable, safe and a joy to drive, it’s one of the best electric crossovers on the market with serious kerb appeal. Add the unique sales and aftercare package and it’s sure to appeal to buyers who prefer the finer things in life.

Review in association with www.automotiveblog.co.uk