Land Rover has existed, first as a badge and later as a brand, since 1948, but its current popularity could be said to date back to the launch of the first-generation Discovery 30 years ago. The Discovery took up a position in the very large gap between Land Rover’s other 1989 offerings, the basic original model (shortly to become known as the Defender) and the luxury Range Rover. An increasing number of Land Rover products have occupied this middle ground in the three decades since then, but it was the Discovery that started it all.