Cars change more often than model names do. A large proportion of the vehicles we see on the road today have the same badge as ones built may years ago. Even if no two components are the same, it’s still possible to think of the new model as a descendant of the older one.

Sometimes this family connection remains apparent even if the name does change. A modern Toyota Auris, for example, occupies the same market sector and is trying to appeal to the same type of customer as several generations of Corolla did in the past.

That example, and many others, will be looked into more closely in the following slides.