Volkswagen announced recently that it plans to unveil a new logo in 2019, just as it starts to increase the number of electric vehicles in its range.
This is a rare event. Volkswagen’s logo has been tweaked several times over the years, but the basic design – a slightly separated V and W arranged vertically inside a circle – dates back to the 1930s. The most significant changes have been the removal of extra lines outside the circle and the creation of a three-dimensional effect in the 21st century.
Volkswagen isn’t the only manufacturer to follow the principle of evolution rather than revolution when it comes to logos. Others, however, have occasionally made big changes. Here we look at the results of both methods.